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AI-Powered E-Commerce Personalization: Wix Hackathon 2024

Introduction

I've developed an innovative solution utilizing Velo that elevates the e-commerce shopping experience by dynamically tailoring product recommendations. This is achieved by engaging users in interactive questionnaires, and based on their preferences, the AI generates suggestions that resonate with their unique needs and suggests products based on their preferences.



Major use cases

This personalization engine can be seamlessly integrated across diverse sectors, adding a layer of tailored service to products and offerings. Consider the potential in:

  • Fitness & Wellness: AI-driven suggestions for workout routines and memberships based on fitness goals and preferences.

  • Fashion Retail: Curated fashion recommendations based on individual preferences for fabrics, colors, and styles.

  • Travel & Tourism: Personalized itineraries, accommodations, and activities aligned with individual travel desires and budgets.

  • Healthcare: Wellness plans, including diet and exercise recommendations, customized to health goals and physical conditions.

  • E-Learning: Personalized courses and resources catering to specific learning interests and skill levels.




Administrator Empowerment

The platform provides an intuitive dashboard for administrators, enabling them to effortlessly create and edit questions and answers. Additionally, the AI can autonomously generate quizzes, further streamlining the administrative workflow.



Live Demo & Screenshots


Key Features

  • Customizable Questionnaires: Administrators have the flexibility to create and refine questions and answers, ensuring a dynamic and up-to-date user experience.

  • AI-Driven Recommendations: User responses are analyzed by the AI to deliver personalized suggestions, fostering engagement and driving conversions.

  • AI-Generated Quizzes: The AI can autonomously generate quizzes, saving administrative time and maintaining a diverse question set.


Technical Stack

  • Velo APIs

  • Wix Blocks

  • Google's Gemini API


Implementation Highlights

  • Wix Blocks & Velo Synergy: Wix Blocks facilitated the design and structure of the UI, while Velo managed the backend logic and data handling, enabling dynamic content generation.

  • Modular Design: The modular structure enhances maintainability and future scalability.

  • Dynamic Content: The ability to fetch and display quiz questions and options dynamically in response to user interaction ensures a personalized and engaging experience.


Advantages of Wix Blocks & Velo

  • Reusability: Wix Blocks streamline development by enabling component reuse, saving time and resources.

  • Scalability: The inherent scalability of Wix Blocks and Velo future-proofs the application, allowing it to evolve and expand as needed.


AI Integration

  • Google's Gemini API: User responses are analyzed to generate tailored recommendations and create quizzes based on administrative parameters.


Conclusion

By harnessing Wix Blocks, Velo, and the power of AI, I've created a flexible and impactful quiz application that caters to both administrators and users. The platform's dynamic nature and personalization capabilities have the potential to significantly enhance user engagement and drive business success.

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